1. What is the purpose of the Light up a Memory campaign?
At St Columba’s Hospice, we believe that everyone should have access to specialist palliative care, whoever they are, wherever they are and whenever they need it. Our Light up a Memory campaign has been developed to give people a unique, digital platform to share fond memories of family members and friends who have died.
Our aim is to raise awareness of the important work carried out by hospices, highlight the importance of creating and sharing positive memories following the death of a loved one and show support for people living with terminal illnesses worldwide.
2. What is the key message you are communicating to the target audience and what do you want to achieve?
Everyone should have access to quality palliative care where and when they need it most. We want to dispel the common myths of hospice care and increase awareness of the vital services we provide across Edinburgh and the Lothians and beyond.
3. How do I get involved?
Our Light up a Memory interactive map acts as a memorial for your loved ones where you can add a personalised marker to locations which hold special memories for you and that person. It’s easy to use, simply search for a location on the map, add your dedication and memory then share it with your family and friends and encourage them to add their own special memory. Add as many memories as you like and come back to www.lightupamemory.com whenever you’d like to visit your special place.
4. Can I share my memory?
Yes, once you have chosen your location and added a marker you can share with your family, friends and followers on Facebook and Twitter.
5. Can I create more than one memory?
You can visit the site as often as you like and add as many memories as you like!
6. Who is supporting this campaign?
Light up a Memory is supported by Sir Tom and Lady Farmer, Walter Scott & Partners Ltd, Forestry Commission Scotland, NHS Scotland and celebrity chef, Tony Singh.
7. How long will the campaign run?
We work all year round to reach as many families as possible and ensure that people have the support they need to live well and die well, there’s no end point for us and that’s why this is a year round campaign. Light up a Memory is for everyone – not only for patients and families we have cared for and supported. The campaign has an important part to play in raising public awareness of palliative and end of live care, worldwide.
8. Where can I find out more information?
Further information can be found on our website www.stcolumbashospice.org.uk